Infinite Catering x Chef Vibes
Industry: Food & Hospitality
Scope: Logo Refresh · Packaging Design · Website Redesign
Chef Rashaun
“They didn’t just elevate my brand—they gave me a foundation that connects my creativity, flavor, and vision.”
Where Flavor Meets Identity
Creative Director’s Journal | Greenwood Heritage Creative Group
Infinite Catering had a reputation for bold flavors and unforgettable events, but the brand identity, packaging, and website didn’t reflect the elevated culinary artistry behind the name. We set out to refresh Infinite Catering’s logo, craft a signature identity for the Chef Vibes spice and sauce line, and redesign the website into a dynamic, high-converting experience.
Cooking Up a Stronger Brand
S T R A T E G Y G R O U N D E D I N E M P A T H Y
Spice-Inspired Brand Palette
Deep Red
HEX #BA2026
Cayenne Pepper
Bold, fiery, and full of intensity. Just like cayenne, this red embodies the heat and passion at the core of Infinite Catering.
Golden Amber
HEX #F8A32
Turmeric
Warm, earthy, and grounding. This yellow-gold ties to heritage and richness, bringing both brightness and depth to the brand.
Charcoal Black
HEX #000000
Black Pepper
Classic, essential, and versatile. Black is the timeless base, the seasoning that enhances everything around it.
We set out to refresh Infinite Catering’s logo, craft a signature identity for the Chef Vibes spice and sauce line, and redesign the website into a dynamic, high-converting experience.
Warm Neutral Gray
HEX #8D8A84
Cumin Seed
Smoky and aromatic. This gray is the steady note that balances the bolder flavors, just as cumin anchors a dish.
Bright White
HEX #FBFDFD
Sea Salt
Pure, clean, and necessary. White acts as the finishing touch, the highlight that makes flavors (and visuals) come alive.
I’m old school, so pencil to paper is always my go-to. I wanted to create a clean, trustworthy visual identity that leaned into symbolism, most notably, the key. This wasn’t a decorative element. It was a metaphor for what Trust Jones Law offers: empowerment, protection, and access.
S O T H E N I W E N T T O T H E D R A W I N G B O A R D
Visual Language as a Signal of Safety
The top of the key represents the client’s role, their goals, and their legacy. The bottom part of the key represents the firm’s role, expertise, advocacy, and ethical grounding. Together, the key represents a partnership: a future unlocked through collaboration.
The Color palettes were chosen with deep intention. The grounded blues and warm neutrals evoke stability, service, and trust — subtle nods to Walter’s military background, where precision and protection were core values. I also wove in a rich, organic green as a tribute to his favorite color, adding a personal note of authenticity that gently softens the brand while honoring the man behind it.
W E B S I T E D E S I G N
A guided journey that could support, educate, and convert visitors with confidence.
During our discovery call, Walter was clear from the beginning: he wanted a website that felt clean, direct, and to the point — no fluff, no distractions. That clarity became the backbone of our design approach.
So I paired bold headlines with simplified navigation and minimal layout structure, creating a streamlined experience that gets users where they need to go—fast. Strategic CTAs like “Schedule a Consultation” are placed with intention, while messaging such as “Unlock Your Family’s Future” keeps the tone supportive yet clear.
The result: a clean, confident site that reflects Walter’s straightforward nature—and builds instant trust.
GiaVonni Rié | Brand Designer & Strategist
